Born in the Australian snow

The brightest thing on the mountain

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You know the feeling

Gloves on.
Phone out.
Heart rate up.

Gloved hands fumbling a phone on a chairlift

Twenty metres of air below your pocket.

Looking down from a chairlift at the drop below

One fumble and it's gone till spring.

A phone half-swallowed by deep powder snow

Every season, thousands of phones go under the lift line, off the ridge, into the deep. The photos, the passes, the cards, the keys to your whole life — swallowed by powder in half a second.

And you still pull it out for the summit shot. Everyone does.

Something's coming to the hill

Ride with your phone out. Not your luck.

Equipment designed and developed to keep your untethered lifestyle intact.

Why red?

Camo is for hiding. This is the opposite.

Our pattern is cut from the bark of the Australian snow gum — the tree that grows where nothing else can. We turned it red and made it anti-cammo: made to be seen, on the lift, in the lodge, in the deep. The brightest thing on the mountain!

Snow Joey. Designed in Australia. Built for mountains.

Woven, not printed

Fifty millimetres of jacquard elastic. The brand is in the thread.

First drop — Winter 2027

The list gets it first

First run is small. The list hears first, buys first, and gets the colourway that never hits the shops.

Retailers & distributors

Put it on your counter

One SKU. Fashion-grade margins. A brand your customers will photograph. Snow Joey is opening a small number of launch accounts for Winter 2027 — resort retail, board stores, and distributors. Tell us where you sell.

One SKU

Locking carabiner

Universal phone fit

Gloves on.Phone out.Heart rate up.